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Hi Jesse,

Looking through our change log, it seems like our marketing team removed  "| Mobify" from all title tags on July 2nd.

They did it because "Mobify" is already in the domain name and is generally mentioned on all pages, so they didn't feel like it was necessary to call it out in the title tags too.

I'm going to add it back and see what happens. Will keep you posted!

Best,
Peter

Thanks for taking your time to answer, Jesse!

Your hypothesis makes total sense, and I was hoping that was the case. Unfortunately, under further inspection, I'm still not sure.

Check this out. We have a page with a title tag "Retail App Engine: The Next Step in Your Mobile Commerce Strategy". I've attached a screenshot of what happens when I search for "Retail App Engine." I don't see why Google would not like our title tag in this case.

If you have any further ideas, I would really appreciate them!

Screen-Shot-2014-09-22-at-9.24.27-AM.png

Hey guys,

We've noticed that Google is replacing a lot of our title tags with URLs in SERP. As far as we know, this has been happening for the last month or so and we can't seem to figure out why.

I've attached a screenshot for your reference.

What we know:

• depending on the search query, the title tag may or may not be replaced.
• this doesn't seem to have any connection to the relevance of the title tag vs the url.
• results are persistent on desktop and mobile.
• the length of the title tag doesn't seem to correlate with the replacement.
• the replacement is happening at mass, to dozens of pages.

Any ideas as to why this may be happening?

Thanks in advance,
Peter

mobify-site-www.mobify.com---Google-Search.png