To reduce your Moz Pro spam score, try these steps:
Audit and Remove Toxic Links: Use the "Link Explorer" tool in Moz Pro to identify potentially harmful backlinks. Disavow any spammy or irrelevant links in Google Search Console to prevent them from negatively impacting your site.
Improve Content Quality: Moz may flag low-quality, thin, or duplicate content as spam indicators. Ensure your content is unique, valuable, and engaging for your audience. Avoid keyword stuffing and try to provide informative, well-written content.
Optimize Anchor Texts: A high percentage of exact-match or generic anchor texts in backlinks can contribute to a high spam score. Aim for a diverse and natural anchor text profile, using brand names, variations, and phrases that align with your content naturally.
Check for Site Structure Issues: Errors like broken links, slow page speed, and missing metadata can impact Moz's spam score. Regularly audit your site to ensure all links are functional, pages load quickly, and metadata is optimized.
Avoid Excessive External Links: Sites with excessive outbound links, especially to unrelated or low-quality sites, may appear spammy. Link only to reputable sources relevant to your content and limit the number of outbound links per page.
Build High-Quality Backlinks: Focus on building links from authoritative sites in your industry. This can help balance any lower-quality links and improve your domain authority, helping reduce the spam score over time.
These strategies should help gradually reduce your spam score and improve your site's overall SEO health.