We are working with a large retailer that has specific pages for each store they run. We are interested in leveraging the best practices that are out their specifically for local search.
Our current issue is around URL design for the stores pages themselves. Currently, we have store URL's such as:
/store/12584
The number is a GUID like character that means nothing to search engines or, frankly, humans. Is there a better way we could model this URL for increased relevancy for local retail search? For example:
-
adding store name:
www.domain.com/store/1st-and-denny-new-york-city/23421
(example http://www.apple.com/retail/universityvillage/) -
fully explicit URI
www.domain.com/store/us/new-york/new-york-city/10027/bronx/23421
(example http://www.patagonia.com/us/patagonia-san-diego-2185-san-elijo-avenue-cardiff-by-the-sea-california-92007?assetid=5172)
the idea with this second version is that we'd make the URL structure more rich and detailed which might help for local search.
Would there be a best practice or recommendation as to how we should model this URL?
We are also working to create an on-page optimization but we're specifically interested in local seo strategy and URL design.
