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The first decline was from Jan to Feb, where traffic dropped by 33%. Feb - March, there wasn't much of a change, March to April it dropped by 56%. This was potentially seasonal due to Easter, as all our other sites also experienced a drop in April but they all recovered in May, except for this site which is still down approx 50%  from March.

We are targetting the new search terms on different pages to the original search term.

The business does mortgage broking and insurance broking. We focused on getting "mortgage broker" to rank first, as that is what we were predominantly known for, but now we want to get our name out there for our insurance services too.

Our ranking for "insurance broker" hasn't gone up enough to make up for the drop in traffic. In your experience, do you expect the drop in traffic to last, or will it slowly recover?

We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this.

We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?

Wouldn't that mean our ranking would have been affected as well? Our ranking hasn't changed for our target search terms and keywords. I even do a keyword analysis each month to determine whether no search terms or keywords are being searched in higher volumes and that hasn't happened.

It would make sense that a competitor took our traffic if they made changes to their site, but wouldn't that also mean they would have taken our ranking in SERPs?

The decline started in December 2018. A seasonal drop in December is expected, but it never bounced back after that like it did in previous years.  The first quarter of 2019, organic traffic has consistently been down 10-15% compared to last year. April was down 33% and this month we are down 20%.

Our company is a full service law firm with a main website and 6 microsites relevant to each practise area. Over the last 2 years, we have had significant traffic growth and ranked well in SERP, conversions were good and everything was tracking along nicely. Come January 2019, the traffic on 2 of our microsites have dropped by 20% and is not recovering. We have done a site audit and there are no issues with the website, we are still ranking #1 in SERP for our targeted search terms but the traffic just isn't there.

Has anyone else with legal websites had this issue or can provide insight into the drop in traffic? It just doesn't make sense why all of a sudden the traffic isn't there anymore. Any advice on what other actions we can take to try and find the issue would be appreciated.

We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this.

We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?

The decline started in December 2018. A seasonal drop in December is expected, but it never bounced back after that like it did in previous years.  The first quarter of 2019, organic traffic has consistently been down 10-15% compared to last year. April was down 33% and this month we are down 20%.

The business does mortgage broking and insurance broking. We focused on getting "mortgage broker" to rank first, as that is what we were predominantly known for, but now we want to get our name out there for our insurance services too.

Our ranking for "insurance broker" hasn't gone up enough to make up for the drop in traffic. In your experience, do you expect the drop in traffic to last, or will it slowly recover?