As the Search Engine Marketing manager for Univision I manage the prioritization of SEO resources to better serve a wide range of UCI digital marketing needs and properties. I support year round On-Air and Digital Programming (Novelas, Award Shows, Reality Shows, Sports Events) with SEO and SEM campaigns ($400K SEM Yearly Budget 2013), producing reports for stake holders, detailing performance. I also consult and implement Technical SEO solutions for a diverse list of company initiatives (website changes, website migration, CMS redevelopment, 301 mapping and redirection, robots.txt, xml sitemaps, etc), overseeing completion of design and technical improvements by working with a team of developers and designers during Sprints. Additionally I impart training to all three company content verticals (News, Sports, Entertainment) in correct use of SEO principles to maximize traffic from search engines; and I guarantee that key digital content initiatives abide by Google Guidelines.