We have been struggling to find answers since we launched our European website.

We have the following structure:

WEBSITE HUB
https://ecosmartfire.com

This works as a hub for our users. We show the url printed in our marketing materials. When someone lands in this URL, we check if we have a local store in the user's location and prompt the user to go to the right destination.

The default hreflang is:

LOCAL VERSIONS
https://ecosmartfire.com/us/en/ (United States)
https://ecosmartfire.com.au (Australia)
https://ecosmartfire.eu (Europe)
https://ecosmartfire.fr (France)

We have no problems with United States, Australia and France.

The hreflang tags look like this:

EUROPE
https://ecosmartfire.eu

We have two problems in Europe:
1. Language: the European store is available just in English
2. No hreflang: Europe doesn't have a hreflang that covers all the countries so we had to create lots of hrelangs pointing to the same location.

The hreflang tags look like this:

... and the list goes on.

Do you think this is the right approach? Or should I just remove these European hreflang tags from the website code?

Thanks,