Hi Jen,
Thank you for the great insight! Also, thank you for clarifying (in another forum) that "Locations does not consolidate all of your pages into one page. It just knits them all together ... and you still have local Facebook pages."
I can see that Facebook Locations has a lot of benefits and it appears to have worked well for your clients. However, you mentioned that moving to the parent-child structure means the primary corporate page would no longer have an address or reviews.
While I understand Facebook's logic for having location-specific reviews, especially for retail stores and restaurants, I'm not sure how well it would work for a medium-size B2B business with only a three locations (two of which are manufacturing facilities).
The questions that come to mind are:
- If we were to switch to the parent-child framework and lose the reviews on the primary page, where do they go?
- We'd also lose the address, so would we need to create a new Facebook Business Page to replace that location?
- Currently, when you Google search the company name, the primary location page appears in the Knowledge Panel with Facebook reviews. If we switched, I'm assuming the Knowledge Panel would still show an address (since it's probably through Google My Business) but no more Facebook reviews. Is that right?
- We only have three locations - a headquarters and two other "offices", which are really manufacturing facilities / warehouses. We aren't really looking to acquire reviews for those manufacturing sites nor would we expect our B2B clients to be reviewing them. Does Facebook Locations still make sense for us?
I apologize for all the questions. Still just trying to wrap my head around all of this!
- Mike