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Sure, not only still apply but internal link architecture is one of the main important on page optimization for a site.

The idea is that by internal links you are telling google which pages are the most important in your site. You can even check your most internal linked pages in WBT.

It is recommended to create links to your category pages in a natural way that increases UX.

I hope it helps!

Thanks Jeff and Andy,

We are already building compelling content focused in those specific states. I was also wondering if there is anything in the technical side to leverage position, but local SEO and schema doesnt really apply to us, since it is usually based on a physical address which we dont have it.

Building a landing pages targeting the state would be an option but we do want the user to arrive in the homepage which is not really geo targeted.

Ill try a few thing for the next few weeks and I would be happy to share some results.

Thanks a lot,

A