A dynamic professional with 17+ years of rich experience in managing projects in ‘Information Technology’ industry (Web, eCommerce, e Retail, BPO & KPO) with increasing responsibilities to provide support within Fortune 500 companies to well funded start-ups, presently working as a Head of Analytics for MRM // McCann is part of an IPG group.
10+ years of experience in 'Digital Analytics (Web Analytics, Social Media Analytics, Search Analytics, Marketing Analytics)/ Digital Marketing / CRM and Business Intelligence.
Certified and experienced Sales & Marketing supporting services professional having implementation skills for various industry leading tools and strongest hold in Adobe Site Catalyst / Google Analytics to measure Marketing effectiveness to optimize the improve the marketing activities.
