I choose not to split it. With all that has changed in the SEO world I am glad I did not. The site has fared well thru all the changes and still ranks well for both divisions.
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MSWD
@MSWD
Job Title: Owner
Company: Market Share Web Design
Website Description
Small Business Web Design and SEO
Favorite Thing about SEO
Just when you think you've got it, the game changes.
Latest posts made by MSWD
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RE: Splitting a Site into Two Sites for SEO Purposes
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RE: Etsy.com --Getting link juice through other pages on search results?
I'm researching Etsy and I think its eye opening that you remind us Etsy has its own algorithm. I suppose you mean within the Etsy URL site search. But outside of Etsy ~ now that's Google's territory!
Tons and tons of people are complaining that Etsy sales are down significantly. So is this coming because Google has tossed Etsy aside? Or is this because of a change in the Etsy algorithm?
Is there anywhere outside of Etsy that keeps track of Etsys performance in Google search?
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VBulletin Upgrade
Have you ever heard that upgrading vBulletin forum software from 3.8 to 4.2 will kill SEO ratings/rank?
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RE: To Fix An Incoming Link Or Not?
If it were me I would leave it as is. It is a legitimate link coming from a dealer web site. I really think Google is baiting here.
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Will Ranking Reports be Affected with the new Google Changes?
For example:
Raven stopped use of scraped Google, SEMRush data on Jan. 2
Raven stopped offering unauthorized Google SERP rankings and keyword data (a.k.a. scraped Google data) on Jan. 2, 2013. The change included the retirement of the SERP Tracker and the elimination of SEMRush data from the Raven platform.
Raven has released new SEO performance reports that make it easy to show clients the impact of campaigns to improve organic traffic. Raven will continue to upgrade reports through the year.
We thank the many customers who continue their business with Raven.
More details about the SEO performance reports and other recent releases are available
Is SEOMoz protected in some way? Or will you have to give up rankings reports too?
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Images Getting Indexed Making for Low Engagements Times in GA
I have quite a few images that are being indexed for popular search terms and are getting clicks. This site has a 0-10 second engagement of 69%. I would like to eliminate these images from the equation because I tend to think they are hurting my "quality score" in organic Google rankings.
How do you keep these images from ranking?
I suppose I could rename them. Should I disallow the images folder? I hate to do that, because some of my images turn up in local searches, which is good. I would rather keep those. But what is best practice?
A little background info, this is a local service site. So the images that are ranking are coming up for a broad national type search. This has 0 value for the site.
Any advice or suggestions would be appreciated, Thanks!
Kathy
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RE: BOTW, business.com, yahoo directory
I think they are worth it. I've actually seen some nice movement in rankings after a BOTW listing recently.
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RE: A rating on report card - Massive drop in rankings (Is it Penguin?)
Feeling your pain for sure. I would start looking at the back link profile.
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RE: Google Releases Penguin Update 1.1
Another site now completely wiped of the SERP's this morning.
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RE: Competitors and Duplicate Content
So ARE you suggesting that for local city pages that you add the canonical tag to point to the home page?
I guess I'm a little confused on this as Adam is?
Can you explain your thoughts behind this?
Best posts made by MSWD
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RE: Have I made a mistake
I think you are on the right track. But I would work harder at making more unique content for each of your geo targeted pages. I go so far as to create a specific set of images unique to the city page all saved within a folder named after the city. Then the alt tags for the images are city related. It really doesn't take too much different content. But I think that by creating / naming the images this way it sure helps eliminate the chance of being hit as duplicate.
I also insert the geo tags in the head section. Some say this isn't important but I say it can't hurt. It's one more spot to mention the city name.
I use the geo tag generator: http://www.geo-tag.de/generator/en.html
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RE: Long meta description
I always put a meta description. I do keep them less than 150 characters. I agree that this is the call to action in organic rankings. I love to ask a question that uses the keywords for the page. For example:
Looking for Security Officer Training Classes in Houston Texas? Enroll today for Top Gun Security’s Level 2 security officer/security guard class.
or
Need a Houston Electrician? Call ProLectric an expert electrician serving Houston, Texas. For fast electrical service call 281-957-5514.
I hope this helps!
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RE: Google Releases Penguin Update 1.1
Another site now completely wiped of the SERP's this morning.
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RE: To Fix An Incoming Link Or Not?
If it were me I would leave it as is. It is a legitimate link coming from a dealer web site. I really think Google is baiting here.
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RE: Slapped by the Penguin
Yes, I've had several hit hard. A few are from the same situation that you have. I'm hoping that the update has not completed yet and that things will raise back up over the next few weeks. I can't see how this could be the "final product" ... at least I'm hoping.
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RE: A rating on report card - Massive drop in rankings (Is it Penguin?)
Feeling your pain for sure. I would start looking at the back link profile.
After spending over 20 years marketing for a large corporation I felt that my talents could be better utilized by offering my services to small business owners. So in search of my dreams I left the corporate world in the Fall of 2007 and started Market Share Web Design. By combining my passion for marketing and my technical web site design skills I can give the small business owner a huge advantage. Since I am a small business owner myself you can rest assured that I will work my very hardest to make sure you are completely satisfied.
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