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Thanks Phil,

It seems I have a create content road ahead of me. I thought being a great site selling quality instruments would be enough. I do see the sites which are above me are purely educational sites or pbs site with no retail involved. I will get to work and map my improvement!

Gary

I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids"  My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?