Questions created by musthavemarketing
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Optimising for terms which are not in line with brand guidelines
Hi Fellow Mozzers, Happy New Year! - I have a client who run runs a leisure/recreation centre. The centre went through a change of name a couple of years ago. from XXXX recreation centre to xxxx youth and community centre. It is part of a wider organisation and so they have a 'content section dedicated to their centre. On the main landing page we have referred to the centre by both terms - however it seems from GA Search Console stats that the general public still refer to the centre by its old name. The manager would like the old term removed but I wonder whether this would impact on the SEO effectiveness of the page or not? Any Comments would be gratefully received.
Branding | | musthavemarketing0 -
Express js and SEO?
Hi fellow Mozzers, I have been tasked with providing some SEO recommendations for a website that is to be built using express.js and Angular. I wondered whether anyone has had any experience in such a framework? On checking a website built in this and viewing as a GoogleBot etc using the following tools it appears as though most of the content is invisible: http://www.webconfs.com/search-engine-spider-simulator.php http://www.browseo.net/ Obviously this is a huge issue and wonder if there are any workarounds, or reccomendations to assist (even if means moving away from this - would love to hear about it)
Technical SEO | | musthavemarketing2 -
Changing permalinks in new wordpress website using regex in 301s?
Hi there I am working on a website and we would like to change the permalinks from product-category (replacing with Shop) and product to buy. Currently there are nearly 400 products and multiple categories. Although the website has just been indexed wondering if we need to do 301's? if we did would like to use regex to manage so redirect would be as example: mydomain.com/sub-domain/product-category/ redirecting to to mydomain.com/sub-domain/shop/ (I know you do not need to put in the domain but as an example) - could anyone give me the regex for this? Same for products: mydomain.com/sub-domain/product/sample-product redirect to mydomain.com/sub-domain/buy/sample-product thanks in anticipation
Technical SEO | | musthavemarketing0 -
Wordpress SEO for ecommerce store
I have been working on a wordpress ecommerce website and want to check that I am doing something correctly so hope someone can help. The Wordpress theme did not allow for an introductory content so the developer built a content page Instead to work as a front end category page so there was more flexibility. I have set the product categories to follow- no index and set the content page as the canonical version and optimised the content page.. question is - is that the right thing to do?
Technical SEO | | musthavemarketing0 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
Two domains / same Content
Hi MOZzers, I have recently started working for a client who owns two domains (as recommended by their Web Development company), each omain is a complete duplication of the other. The only difference is one is a totally keyword focused domain name, the other is their brand name which also contains keyword. In a search for blocks of content the keyword focused domain comes up, the other doesn't and when I conducted a search for one of their primary services again the keyword focused domain name came up on the first page, but the branded search also appeared on the second. The web development company have been managing this company's Adwords account and promoting their brand name and up until today I was unaware of the other. Can I have some thoughts - do I ask the web developers to re-direct one to the other, or leave as it?
Technical SEO | | musthavemarketing0 -
Optimising Widgets of Content with Yoast
Hi Guys, I am working on a client's website and the developer has built multiple pages using Widgets for Content. When using Yoast on a Page level it is not recognising the keyword focus or the content for review. Is there something I am missing or does anyone have any recommendations?
Technical SEO | | musthavemarketing0 -
Best Practices for Image Optimisation
Hi Guys, I would love some recommendations from you all. A potential client of mine is currently hosting all their website image galleries (of which there are many) on a flickr account and realise that they could gain more leverage in Google images (currently none of their images cover off any of the basics for optimisation eg filename, alt text etc), I did say that these basics would at least need to be covered off and that Image hosting is supposedly an important factor especially when it comes to driving traffic from Google Image Search. (potentially images hosted on the same domain as the text are given more value than the images hosted at another domain like websites such as Flickr). The client has now come back saying they have done some 'reading' and that this suggests a sub-domain could be the way to go, e.g. images.mydomain.com - would love feedback on this before I go back to them as it would be a huge undertaking for them. Cheers
Technical SEO | | musthavemarketing0