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I'm fairly new to SEO, but I'm trying to learn.  I have a discount prescription drug card business and while it's quite new (the website was created in January) I'm not very satisfied with the traffic I'm receiving...that's putting it mildly. I'm contemplating different methods I might be able to exercise in order for my website to show value....to my potential visitors and search engines.  First, while I do have a blog I find it extremely difficult to offer well-written material on prescription drugs and what not....while it is my intention to offer a good product and service it's a subject that I don't have enough experience on to write intelligent posts.  I'm just not in a position to hire a writer. Essentially I have two thoughts....one, trying to find a doctor, a pharmacist or a pharmacy school whereby I could professionally videotape a presenter talking about various prescription drugs, kind of like a glossary.  Which prescriptions are used to treat various ailments, etc... The 2nd idea is a little disconnected to the business of prescription drugs, but along the lines of saving money and being financially sound.  In this example I would tape 30 second pieces where a financial consultant might give different lessons about ways to save money or be financially prudent.  For someone looking to save money on prescription drugs...this could be very useful information. My reasoning with both of these is providing original material that could make my site more authoritative and provide rich content.  Videotaping these would be a good option for me because that's my primary business. I appreciate your patience and feedback.  Any other ideas or input would be most welcome!  Thank you.