Ignacio "Nacho" Hernandez, has been involved with international business, e-commerce and marketing for the past 10 years and has been targeting the U.S. Online Hispanic Market for the last 6 years. As the CEO & Founder of iHispanic Marketing Group, his firm generates consumer insights and sales that drives competitive marketing solutions for companies that want to reach the U.S. Hispanic market and Latin America. He previously founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Espa