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What is the search term that you're trying to target and what is your domain?

I don't know how many links you have to this page, but if you view the individual page in G.A you can look at "Landing Page Sources" and then "Entrance Sources" (Right hand side of the page). You would obviously need to work out which of those links has the high D.A, but it's a start.

I concur that link two is absolutely spammy (it's not mine, we've not targeted this term yet), but there are other sites in the top 'x' results that have a higher domain authority, page authority, similar moz trust that could easily hold that position. The only thing holding the top 10 together (besides spam entry number 2) is that they all get an 'F' rating for on-site optimisation.

I just thought there would be more to this particular ranking.

Thanks for the response.

Hi everyone, I'm wondering whether someone can enlighten me as to how a particular page / domain is ranking for a term that the page appears to be in no way optimised to receive traffic to.

The search engine is Google Australia and the Search Term (albiet low volume) is "Bunbury Builders" the top organic result is the homepage for "Content Living" www.contentliving.com.au/

There is one single mention of Bunbury on the page (as a phone number in the footer of the page). I've disabled javascript, css, and spoofed my user agent as Googlebot and I can't see anything suspect going on here at all.

I also ran the domain through open site explorer and I couldn't find a single anchor text reference to bunbury directing visitors back to this domain.

We haven't yet begun targeting this term, but I was curious to see (for my own education as much as anything else) how they were achieving this ranking position.

Any feedback would be appreciated.

What is the search term that you're trying to target and what is your domain?

I don't know how many links you have to this page, but if you view the individual page in G.A you can look at "Landing Page Sources" and then "Entrance Sources" (Right hand side of the page). You would obviously need to work out which of those links has the high D.A, but it's a start.