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Thanks for your response guys. I got your point - need to remove some keywords repeating to make the website look more natural and need to update the site architecture. But I can't agree on "doorway" pages statemnet. Every page of the website has unique content. Infact, there is one of our competitors who OUTRANK US with copy/paste text on every area page like this:

"Man and Van service copy/paste,copy/paste,copy/paste,copy/paste,copy/paste, area Barnet"

"Man and Van service copy/paste,copy/paste,copy/paste,copy/paste,copy/paste, area Acton"

"Man and Van service copy/paste,copy/paste,copy/paste,copy/paste,copy/paste, area Hammersmith"

How is that possible? I thought that content is king for Google but in this case a website with duplicate content outrank a website with unique content.

Hi guys,

I hope to find some good answers to my questions, because here are some of the best SEO's in the world.

I'm doing SEO as a hobby for a few years and had some very good results before the latest Google updates. Now I'm not able to rank any website for competitive keywords. The last project I started is this website (man and van hire company targeting London market).
The problem is that I can't rank even in Top 100 in Google UK for the main keywords like: "man and van london" , "man and van service london" ,"london man & van"...
The site has over 1k good backlinks (according to Ahrefs), unique content, titles and descriptions but still can't rank well. Am i missing something? Few years back that was more than enough to rank well in Google.
I will be very grateful to hear your suggestions and opinions.