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Thanks for the responses. I'm pretty sure it's no accident, but I just can't find any evidence of anything that makes sense (to me).

I'd love to know if anyone else has any ideas.

Thanks.

I'm trying to understand what techniques might have been used to help the site malime.com.au rank for the term 'boys tops' on Google (AU).

It appears to be a new domain, there are hardly any backlinks and basically no social mentions.

Internally, the site uses the term 'boys tops' to link to the same page that Google chooses also—so that much makes sense—but other than that (and some weird keyword-stuffed page titles and meta tags) I cannot find much reason for this site to rank as well as it is.

Have I missed something? Or is it just a low-enough competition phrase that it can do this with basically internal linking?

Any ideas? Thanks