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Hi Darin,

Thank you so much for your thoughtful response! That was very beneficial! I will definitely be including these questions in my next steps. Appreciate the help!

After the June Core Algorithim Update, the site suffered a loss of about 30-35% of traffic. My suggestions to try to get traffic back up have been to add metadata (since the majority of our content is lacking it), as well ask linking if possible, adding keywords to alt images, expanding and adding content as it's thin content wise. I know that from a technical standpoint there are a lot of fixes we can implement, but I do not want to suggest anything as we are onboarding an SEO agency soon. Last week, I saw that traffic for the site went back to "normal" for one day and then saw a dip of 30% the next day.

Despite my efforts, traffic has been up and down, but the majority of organic traffic has dipped overall this month. I have been told by my company that I am not doing a good job of getting numbers back up, and have been given a warning stating that I need to increase traffic by 25% by the end of the month and keep it steady,  or else. Does anyone have any suggestions? Is it realistic and/or possible to reach that goal?

Hi Joe!

Thanks for your response! Much appreciated!

We have not audited the site, we are not even on Search Console. Resources are very limited as I am the only person working on this and don't have the technical skills or support to do any of that.

I have been doing basic on-page SEO but can't bring up the numbers after the core algorithm update. I tracked the drop on June 4th on Google Analytics. All the articles we used to rank high for organically dropped significantly (#35, #62, #15 etc when they used to be in the top 10).

I have only been able to track keywords through Moz. A few keywords that used to rank #1 are now #51. I also wonder if it's because of our ad to content ratio. It's not the most aesthetically pleasing or user-friendly site.

Hi Darin,

Do you know of a way I can test SEO agencies when it comes to their technical acumen? My boss wants to vet companies against each other, but I'm at a loss when it comes to proposing SEO "tests."