Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically:
-
For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'?
-
Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ?
-
As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text.
Is this correct?
Are there other large scale factors?
What is the balance between those 2 (or more) main factors? Which is most important?
