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Google's ranking algorithm may prioritize the home page over other pages, but it also considers various factors for ranking individual pages. To improve the ranking of other pages on your website, focus on optimizing their content, improving their internal linking, and ensuring they provide value to users. https://newchinaeat.com/
@Violete said in Why are my positions going down?:
Your website's positions may be going down for several reasons. These could include changes in Google's algorithm, increased competition, technical issues, or a drop in the quality of your content. To address this, regularly update and improve your website's content, ensure it's mobile-friendly, and optimize for speed. Conduct a technical audit to fix any issues that might be affecting rankings. Monitor your backlinks to ensure they're of high quality and relevant. Keep up with SEO best practices and stay informed about algorithm updates. Consistent effort and adaptation are key to maintaining and improving your search engine rankings.
If Google is ranking only your homepage and neglecting other pages, there may be issues with content quality, indexing, internal linking, or page authority. Ensure high-quality, unique content on all pages, submit sitemaps, establish a robust internal linking structure, and build backlinks to other pages. Check mobile-friendliness, resolve duplicate content problems, and optimize metadata and on-page elements. Organize your site logically, improve page load speed, and address technical issues. Submit an updated XML sitemap to Google Search Console. Competitive analysis can offer insights. SEO is an ongoing process; improving content and technical aspects can diversify rankings.