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Hey everyone! I run the marketing for an ecommerce marketplace and we're doing good on the SEO front of things, with 60%+ of our traffic coming in via search and we're ranking for some competitive keywords. I'm really curious about the conversion rate though. Despite intensive googling, I've not been able to find a rough benchmark for conversion rates. Our conversion rate is about 1.2%, increasing as we continue to do more optimization work with regards to the site's usability. While we track other forms of conversions, the 1.2% conversion rate is for bookings through the site, which is our main source of revenue. Does anyone have a reference guide for conversion rates, particularly for ecommerce marketplaces? I'd like to know if we're doing ok or really bad, and also to take reference from other similar sites to improve our conversion. Thanks!!

I run the digital marketing for a local start-up that's ranking for groups of semi-related keywords. We've been around for about 6 months in beta and have recently (a few days ago) done our official launch. We're starting to get some coverage in local media and I've tried my best to ensure that links to our site are included with a good range of keywords. What else can I do to fully take advantage of the press coverage that will be coming our way?

Hello! My website's http://lessonsgowhere.com.sg/ and we're a marketplace for local lessons. I've been working on the site's SEO for maybe 3 to 4 months now, and am seeing some good results. The one thing that really bugs me right now is that my homepage is ranking for a keyword that I'm trying to target with another page. Specifically, I'm targeting the group of keywords for 'cooking class', 'cooking lessons', 'cooking class singapore' with the category page: http://lessonsgowhere.com.sg/cooking-classes However, my home page is currently ranking on the first page for local search (Google Singapore), and my category page isn't! On the other hand, the page that I'm targeting for 'baking class', 'baking lessons', and 'baking class singapore' is doing fine and is already in the top 3 positions for the entire group of keywords. Anyone have any ideas as to what I can do?