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Hi Howard,

As for the 'have to', I'd say no, you don't really have to use unique descriptions with your content on those networks. But I'd keep in mind that your audience is on several of those networks because they want to find different kinds of content or want to engage in a different way. Thus by copying descriptions and make something potentially unique generic, you might miss a good opportunity to connect with your audience on one or more of those networks.

Just my 2 cents, hope this helps you

Hallo Andreas,

Let's keep it in Englisch on Moz ;). Thanks for your comprehensive answer. I started optimising this page about 1,5 month back. Arabisch Lernen does have a lot,lot,lot more search volume. Way more then other relevant keywords like arabisch kurse, fernkurs arabisch or fernstudium arabisch.

Wenn I checked the page with the on page grader from MOZ it didn't say that the content was stuffed with the keywords Arabisch lernen. it's under the 15 times. With externel linking the page passes link juice to the other page, how thus this help this page?

I don't know where you heard such a thing, but that's just not true.

Organic search and pay per click are not related at all in the sense that if you pay for clicks, your organic results automatically drop or go up.

On a side note; I wouldn't categorize this question as a technical SEO issue

Wincher.com is a tool I work with and shows your rank with search volume and is also cheap.

Hi Dana,

I don't  know if you are, but don't send automated DM messages to new followers on twitter. Many people don't like that, especially not when that automated DM contains links. There's a big chance that your newly acquired follower will get discouraged from reading anything on your timeline rightaway and will unfollow you.

EDIT: I see you are actively engaging in conversation, so that's a good thing. Then the following comes to mind: are you following the 'right' people? If there are a lot of people who won't follow you back, they might not belong to your target audience.

Hey Alex,

I'd photoshop that picture and add the extra item, then e-mail it to the client and explain that it looks confusing to me, let alone to a site visitor. There's already a (clickable?) main navigation item with that name directly above it (maybe mention that it doesn't have any added SEO value whatsoever). If they are still persistent, I'd ask them to explain to me why they are so keen to add the duplicate item and go from there.

I've been on the receiving end of those requests all too often and sometimes, the logic of a client is hard to explain from a developer's point of view. I think it's best to let the client rule out his own logic in that case

Hello EGOL,

thanks for your reply and some interesting ideas. I'll take it into consideration!

You're most welcome, Dana.

In my experience, it doesn't have to be all business, not even on a company account. But do try to not stray too far away from what your target audience wants to read. For example, A humorous tweet (funny picture, quirky quote, etc) about SEO or online marketing-related matters is bound to make people chuckle and might invoke that 'she's a real person and not a link-posting engine' feeling. A click on the 'follow' button won't be far away at that moment. More personal things like talking about your kids might appeal to some people (who are parents themselves), but the ones wanting to follow you purely for business related matters might not feel motivated enough to actually follow you. Making a separate, more personal twitter account could be worth the effort, in that case.

LinkPatrol is meant for controlling outgoing links, not inbound ones. It could still be useful on a WordPress site / blog of considerable size, though.

Hi Tiberiu,

As far as I can tell, a web site that has a low page / domain authority doesn't necessarily have to be an 'untrusted' web site. If a web site has great content, but the domain name has only recently been registered and it doesn't have a lot of links pointing to it yet, its authority on page and domain levels will be (relatively) low.

I'd review each of these sites individually and see which ones could (potentially) harm your own site's authority. You could do so by judging the way content is being presented (is it in between a lot of ads or being presented in a clean, well-structured manner), if there is interaction with the target audience of the web site, checking for 'underwater' optimized pages, etc.

So your situation might not be so bad after all. Relevant and trusted links can come from all sorts of web sites - no matter big or small.

Hi!

First off, since your content can be accessed in multiple ways, I'd make sure that you're applying means to indicate duplicate pages as such to search engines. Easy access to great content is fantastic, but you can devaluate your own pages a lot when you're not careful. If you're not using it yet, I recommend implementing the rel="canonical" tag in your website.

To answer your questions:

1. It should cover all URLs that want indexed. Ideally, that would be every URL
2. I'm not sure what 'the best' tools would be, but I used http://www.xml-sitemaps.com a lot a few years back. Their sitemaps are free up to 500 URLs. There are payment plans for bigger ones.
3. I wouldn't update an XML sitemap for every new page you make once a month. Instead, let the search engine find their own way in that case. Should your entire site structure change, an XML sitemap can be a great way to help search engine understand your new site setup better.

I hope this helps!

Now that we're talking easter eggs... is that the only known easter egg implanted / found in moz.com? :))

I love easter eggs. All year through.