So my question is...
I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword.
I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same).
What i don't want to do is jeopardise the existing rankings in doing so.
The alternative option would just be to improve the content on the existing landing pages without merging.
What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect?
Any help would be great.
Regards,
