If you are on a Wordpress website there is an "All 404 to Homepage" Plugin that you can install for free that makes all 404 pages redirect to your homepage. This is what I have found to be the easiest solution to this, otherwise you can setup individual 301s from each broken URL to a relevant live URL.
Best posts made by NickW816
-
RE: Is there a way to set up 301 auto redirects from 404s
-
RE: What are these categories called and where do they come from?
This appears to be the Google Carousel, which sometimes appears in search engine results occasionally when there are a variety of brands for a popular category type search. The categories for your search are different brands of Software Companies that offer "CAM(computer aided manufacturing) software".
Here is a good article on Google Carousel Results as well- http://www.mediative.com/understanding-google-carousel-results/.
-
RE: Link building for manufacturing business... Tips?
Agree with EGOL above. Blogging and creating helpful content that people visiting your website would like to read is a great strategy. You could also see if any businesses that you buy from or that buy from you have a "Resources" or "Partners" section on their website and request to be added to it if it makes sense. Making sure your listed on credible online business directories like Yelp, Angieslist, BBB, Manta, YP, etc wouldn't hurt either, even if you ship nationwide.
Once you have blog posts and content written, you can Google "manufacturing blogs" or "manufacturing company lists" or "manufacturing forums" and see if they are credible websites, see if you can participate in them, request to be listed, or start to build relationships with the website owners to see if you can send over your blog posts/content to see if it can be featured.
-
RE: Tumblr and Link Equity
Zack, thank you for sending the screenshots and providing additional information. The MozBar is showing a domain authority of 98 because it is still part of tumblr.com, which all sites on tumblr will also have. The snipet of code is linking to an image (which appears to be broken or not loading for some reason). You can see this from the "https://seo-kansas-city.tumblr.com/, and the code looks similar for the links on the image posts. (not showing "nofollow" or Javascript redirect).
These links are not showing up in my Moz Pro campaign tracking or Open Site Explorer either, but that does not mean they are not being seen or giving any value to Google. If you ran a backlink analysis through Ahrefs, Open Site Explorer, Majestic and SEMrush, you will usually get 4 different numbers for both total backlinks and linking domains unfortunately.
What I came to the conclusion of for myself as an answer is that this can have SEO value through images with links, but it will not be a silver bullet. I am also yet to see a Tumblr domain link show up from any of the backlink analysis tools I mentioned, although the coding looks like it is "dofollow". I would love for Takeshi Young or a Mozzer to jump in on this if possible.
-
RE: Is there a tool out there to check any domain that might be pointing to my existing domain?
I would recommend Moz Link Explorer, Ahrefs, and Google Search Console. All 3 of these tools show referring domains.
If you are looking for 301 Redirects, use Ahrefs. They will show it on the left hand side of the overview section.
-
RE: Is my domain holding me back in the SERPS?
Agree with Donald above, I do not believe your website is being penalized in anyway for your URL. Some things to consider to help:
1. Setting up, and/or optimizing as much as possible, your social media profiles (Facebook, Twitter, LinkedIn, Pinterest)
2. Create & Verify Your Google My Business Profile if you haven't already.
3. Use Moz Local to see what profiles your business has or doesn't have, then use Moz Local to help or do them manually.
4. Add Schema to Your Website to help Google properly index it.
5. Look at some of the backlinks the people ranking in the top 3 for the 2 searches you mentioned above using Moz's Open Site Explorer, Ahrefs, or SEMRush, and then see what links you can gain to your website as well from what they have. -
RE: Different versions of keywords. Which one to optimize?
I would recommend using the Google Keyword Planner or Moz's Keyword Explorer to track different search volumes for keyword phrases. I looked it up in the GKP and found the following numbers for searches in the United States:
- "web hosting" = 165,000/mo.
- "webhosting" = 40,500/mo.
- "cloud server" = 49,500/mo.
- "cloudserver" = 49,500/mo.
So they all have a pretty decent amount of traffic and are going to be fairly competitive to rank for I would imagine, however if you are simply wanting to target the keyword phrase with the most monthly searches, do "web hosting" and then whichever version of "cloud server" is grammatically correct. Hope this helps!
-
RE: URL Length Issue
Agree with Steve above. URL length is a very minimal SEO factor, to attempt to shorten them you could do an analysis of your URLs "silo structure" and see if you can get rid of unnecessary parts of the link.
For example, if you have "xyz.com/services/marketing/seo/local-seo", you can maybe cut "services" and "marketing" (and maybe even "seo" from the structure, so the URL can just be "xyz.com/local-seo", and then 301 the old URL to the new of course.
Check out this article from Search Engine Land for more info on URL Structure for SEO- https://searchengineland.com/infographic-ultimate-guide-seo-friendly-urls-249397
-
RE: Changing Urls
Good to hear. Although this is solved, I did want to say the "Redirection" plugin is Wordpress is free and easy to use.
Best of success to you!
-
RE: How specific do I have to be when adding keyword to the meta title which I am trying to rank for?
Agree with Dan from above. For a meta title, the "Women's Tops: Printed & Solid Shirts & Tunics" is a better, more natural sounding title. Within the content of the page though, you can naturally work in "womens tunics" etc. and use the Moz Keyword Explorer to find some LSI keywords, so you are not repeating the same keywords in the exact same order several times.
Keep in mind, while the meta title of the page is a big contributor to ranking for a search term, it is only 1 factor of many.
-
RE: Where else can I get search volumes from?
I like the Keywords Everywhere plugin that you can get for free in a Chrome browser extension. You can't upload a list unfortunately but you can check fairly accurate search volumes (i'm showing corn seed gets 15,000 searches/mo.)
In SEMrush if you create a Project for the website, you can copy and paste a list of keywords like you described, it sometimes takes a few minutes to show the search volumes, but should have them (and the websites ranking) within an hour or sooner.
-
RE: More pages or less pages for best SEO practices?
Agree with George, quality over quantity is whats important. With that being said, the more pages you have the more keywords you can potentially target from your website, so while keeping the content quality high, you want to have a decent amount of pages that are each optimized for different keyword phrases that you want to rank for.
-
RE: How unique should meta descriptions be?
I believe the meta description is becoming less and less of a SERP factor (especially since it does not affect rankings directly, and you should write it to improve CTR). You should not be flagged for duplicate content for doing what you described with the meta descriptions in my opinion, just make sure the actual content on each page is unique and not duplicating other pages.
-
RE: Can I use my keyword in brackets '( )'
I don't imagine it will negatively affect SEO, and in fact, brackets and parentheses have been shown to increase CTR when in a Meta Title Tag. If you implement this I would only do it a few pages to test it, and keep track of the rankings and analytics for those pages specifically. If rankings and Analytics are the same or better, you should be good to implement it on Product Pages.
-
RE: Primary keyword in every page title of website
Hey I know this is a few months old, but definitely agree with Martin above. It is not 100% necessary to have your brand name in the Meta Title of every single page on your website, but is good to have in there if it fits within the title's 60-70 characters. One of the best strategies with on-site SEO is to have a specific keyword phrase you would like the page to rank for in mind when creating or editing it. The Meta Title is very influential in rankings and it is definitely important to keep that in mind when writing them for your pages. There are some more on-site search engine optimization techniques and tips at https://seo-kansas-city.com/2017/04/18/what-are-the-best-on-site-seo-techniques/, and also at http://backlinko.com/on-page-seo. Hope these resources help and best of success!
-
RE: More important SEO
Both are important, but it depends on your keyword targeting strategy, if you are trying to rank your Specific Product pages on Google, whenever someone searches for the specific product, then I would spend my time and energy there for SEO.
However, if your specific products have no search volume or include long model numbers or something that people don't usually search by, then try to work on getting your product pages to rank for non-specific keywords related to that product. You can then also use the "Specific Product" pages to internal link to the "Product" page.
-
RE: How do I easily no-follow my affiliate links?
This can be done by adding rel="nofollow" to the link's HTML code. See example below-
Before: Some Link
**After: **rel="nofollow">Some Link
Depending on what kind of website you have they may give you a checkbox or ask if you "want Google to follow this link". However adding the rel="nofollow" in the HTML code is probably the most universally applicable way to nofollow a link.
-
RE: Have you ever changed the logo anchor text from "logo" to "keyword"? How Google considers?
Agree with Vijay, I usually make the file name something like "company-logo.png" and then for the alt text do "Company Name- Keyword". You definitely don't want to be spammy with it though, and it's good to have your alt text be 7-8 words or less and be written so that they make sense if read to a blind person.
-
RE: Thoughts on adding "near me" to title tag for local SEO?
In my experience adding "Near Me" is a waste of space in a Title Tag. Google knows where the user is and can identify the intent behind the words "near me" when in a search query, and when it comes to local searches it not needed in the title. I think it would be an interesting test/case study, but I believe it is best to use those 7 characters for something else in your meta title.
Check out this awesome WBF from Cyrus Shepard for some ideas- https://moz.com/blog/title-tag-hacks-whiteboard-friday.
-
RE: HTTP or HTTPs for competitor URLs?
If they have an SSL, I would use their https site, or you can just visit their website and copy and past whatever version displays.
-
RE: NOINDEX,NOFOLLOW Mistake
Yes, Google should automatically re-index and re-follow your page over the next few weeks in my experience. A way to speed the process up is to use the "Fetch and Render" tool in Google Search Console and then click "Request to Index".
Here is Googe's Guide for Using the "Fetch as Google" capability their Google Search Console: https://support.google.com/webmasters/answer/6066468?hl=en
-
RE: Is it better to shorten my existing url to use only keyword after domain with a 301 redirect from existing url
Hi Howard, to answer your question, in my experience 9 times out of 10 the answer is Yes.
An example of this is a page on our website that we were trying to rank for "PPC Kansas City".
Initially, our URL was https://seo-kansas-city.com/services/google-adwords-campaigns/, but we then changed it to https://seo-kansas-city.com/services/ppc/ and added a 301 redirect from the old URL to the new URL.
This resulted in our rankings jumping from page 2 on Google to the top 3-5 positions on page 1 of Google. We also still rank in the top 3-5 for "google adwords kansas city" and "google adwords campaigns kansas city".
I would just be sure to be tracking the target keyword rankings for that page specifically before you make the change.
Hope this helps and best of success to you!
-
RE: Competitor Ranking in Positions 1 & 2
If the search phrase isn't brand specific, I would assume this is due to relevant backlinks, dang good on-site optimization, and probably a fast loading, content heavy website for both the homepage and the service page. I have seen this before as well and if you were to do some in-depth competitor research on them, I believe you would find that it is more than likely a pretty well optimized website, and they have quality backlinks pointing to both the homepage and service page.
I would do a full analysis on their on-site factors (meta titles, outbound links, H2s, amount of content on both pages, internal linking, etc) and then use Moz Open Site Explorer or Ahrefs for both rankings pages to see what backlinks they have. Use that insight to see if you can, to a degree, duplicate what you see. Once you feel you have duplicated as much as you can, while still keeping the content original to your website, try and out-do them in both helpful, relevant on-page content and quality backlinks they don't have. Each situation is different and I am assuming some things here based on what I've seen in the past with this situation, hope it helps though and best of success!
-
RE: Is it better to shorten my existing url to use only keyword after domain with a 301 redirect from existing url
No problem. URL shortening with 301 redirects and making sure it is a keyword-focused URL path is a great way to often get some quick wins and improvements in rankings. Godspeed!
-
RE: How would you link build to this page?
You can also write about Venetian Blinds in a blog, link to the /venetian-blinds page in the blog post, and then share the blog post on social media and/or with influencers in the interior decorating space (as Donald mentioned above). For blog post topic examples:
"Top 10 Venetian Blinds of 2017"
"Venetian Blinds vs. ____ Blinds"
"How Venetian Blinds Changed My Home"
"9 Things You Don't Know About Venetian Blinds"You get the picture lol. Writing helpful, non-salesy content on your website's blog and then promoting/sharing it is what I would recommend. You can also go the infographics or video routes, which are great, but just takes more time and expertise. Hope this helps, best of success!
-
RE: Pages Competing With One Another
Impossible to say for sure Tom, I would give it a go personally, especially if there is another keyword you want to target with the blog post. If Google is currently only allowing one page of your website to rank at one time for your keyword, de-optimizing one of the competing pages for that keyword should lead to more consistent ranking for the other page with all else being equal.
-
RE: Old URL that has been 301'd for months appearing in SERPs
I have seen this before and and a good way to help google index the new URL is to use Google Search Console. Once you have verified your website in Search Console (is you haven't already), go to the Fetch and Render section, and then imput the new URL and once it is done Fetching and Rendering, push the Request to index button. This should help Google index the new URL faster.
-
RE: Pages Competing With One Another
Personally, I would still de-optimize the blog, just keep a notes document of before/after changes that you make during de-optimization, that way if the worst case scenario happens and neither page is ranking for your keyword, you can undo the de-optimization and look for another solution.
Also, after you de-optimize the post it may be worth it to utilize Google Search Console's Fetch & Render tool to request Google to re-index and crawl all of the direct links on the product page and blog page. This can sometimes work like a "refresh" to get Google to properly index both pages quicker. I would still wait like a week or so after you de-optimize the post page to see what happens.
-
RE: Title & Keywords
General SEO practice is that you want the keywords you want to rank for as early in the title and page URL as possible, however the title you have 'Numatic Henry Xtra Vacuum Cleaner' seems ok to me as long as the word "numatic" is beneficial in helping the user understand what the vacuum cleaner is and does, compared to not having "numatic" in the title.
If you find you are having trouble ranking for "Henry Xtra" with your current title, this may be worth doing a test on, and changing your title for a month or so (requesting to re-index the page with the Fetch and Render ability in Google Search Console) and seeing if your rankings improve.
-
RE: Schema for Knowledge Graph Card
This should be able to be edited in Google My Business. If you have the login information for the account this is linked to the Google Maps citation you are seeing, you should be able to login and edit the categories under the "Info" Tab.
If you do not have the login information for it, search the business name in Google Maps, go to "Suggest An Edit" and click on the category listed, it should cross it out and then you can suggest a new category for Google to review. This way does not guarantee it will change, but is worth a shot if you don't have the information to login to their GMB account. Best of success!
-
RE: Difference synonyms lsi and lda ?
I am not familiar with LDA, but most people refer to LSI in regards to online content optimization. This stands for Latent Semantic Indexing and can be synonyms and abbreviations, as well as keywords related to the keyword that you search for on Google. A good free tool for discovering LSI Keywords is LSIGraph- https://lsigraph.com/.
Here are some LSI Keywords for Piedmont Bike Tour which you mentioned above:
- piedmont cycling routes
- self guided cycling tours piedmont italy
- piedmont college cycling
- puglia bike tours
- northern italy bike tours
- bike through italy
- bike tours italy best
- tuscany bike tours
- cycling piedmont italy
- self guided bike tours puglia
- puglia bike tours tripadvisor
- puglia cycling routes
- cycling in puglia tripadvisor
- apulia bike tours
- puglia cycling holiday
- bike hire puglia
- self guided cycling puglia
- italy bike tours reviews
- 3 day bike tours italy
- italy bike tours self guided
- italy bike tours tuscany
- guided cycling tours italy
- best bike tours italy
- bike riding tours italy
- italian cycling tours giro d'italia
- cycling italy north to south
- cycling routes in italy
- cycling in italy self guided
- italy cycling guide
- lonely planet cycling italy
- italy motorbike
- cycling tours in italy
- road bike tours italy
- tuscany bike tours tripadvisor
- one day bike tours in tuscany
- tuscany bike tours self guided
- tuscany 3 day bike tours
- duvine tuscany bike tour
- true tuscany bike tour
- florence bike tours tripadvisor
- best bike tours in tuscany
Hope this helps! If you write long-quality content, you often will find yourself automatically including "LSI Keywords" in your content, but a general awareness of them is good to have, and can be good for on-site optimization testing, just don't keyword or LSI Keyword stuff :). Best of success!
-
RE: Primary versus secondary keyword
Great answer Alick300! I would also add that the primary keyword and secondary keywords (sometimes referred to as LSI keywords) should all work together to help the search intent of the user. Writing longer, quality content that naturally uses your primary keyword a couple times and a ton of secondary keywords that still relate to your primary is a great way to get a page ranked quicker than normal.
For example if your a handyman that wants to rank for electrician + "your city", it's helpful to talk about electrical repairs, panel installations, electrical service, house wiring, etc. integrating this secondary keywords into your page not only helps your ranking for electrician + "your city", but also electrical repairs + "your city", panel installations + "your city", etc.
-
RE: Proximity of keywords in text
As long as it reads normally and is grammatically correct, I have not seen that it matters much. I would advise just trying to get your main keyword in the first paragraph if possible, and then sprinkling LSI keywords throughout content in a natural, easily readable way.
It can sometimes make sense to have your LSIs right next to each other if you have a sentence in which you list your services, like "At XYZ company we proudly provide digital marketing services, search engine optimization, paid search marketing, and Local SEO strategy campaigns". Just make sure you are not listing all your services together several times throughout the copy as that would seem spammy to a user, and therefore could be considered keyword stuffing to a search engine.
-
RE: Favourite tool for unlinked brand mentions?
Best paid is SEMRush in my opinion, but it is also very expensive. I believe Moz Pro can do this as well, and you can also set up Google Alerts for your brand name for free.
-
RE: Not ranking
Just took at look a the site and ran a Link Analysis in the Moz Link Explorer.
Technical Analysis: Https= Good, Site Speed is good (under 2 seconds according to Pingdom), 44 pages on the website (not bad for a local business), and 0 broken links found throughout the website according to BrokenLinkCheck.com
On-Site: Meta Titles & Description could use some help. Try editing the Meta Titles especially on pages you would like to rank on Google, the homepage and service pages especially. If you are trying to rank for "New Jersey" searches, ie "SEO New Jersey", mention New Jersey more in the copy, H2s on occasion, etc. I don't see the homepage or service pages mentioning it once, except for the "NJ" abbreviation in your footer address and it being on the back-end of your Home Page Meta Title.
**Off-Site: **The website has a pretty bare link profile as you mentioned, and unfortunately blogging every week is not going to compensate for not having inbound links, unless you are doing some hardcore outreach to get your posts linked to. I would put a focus on this, even if you start with simple high-quality directory or content sharing websites. Use the Moz Link Explorer to see what sites are linking to your competitors, then strategize on how to acquire some similar links.
Hope this helps and best of success to you!