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Hi Guys,
I am in Australia and have a client I am working with that ranks quite well for their main keywords.
The business is based in Sydney but delivers Australia wide. The issue is - their main keyword ranks no.1 nationally.
If I set google to any of the main cities and type
Outdoor Mirrors Perth
Outdoor Mirrors Melbourne
Outdoor Mirrors Sydney
My client comes up no.1 But if I leave the city off the end of the keyword and I'm anywhere but Sydney I do not rank well for Outdoor Mirrors. The address of the business is in Sydney hence the no.1 there, but we said in Places that we deliver australia wide. Does anybody know why we don't rank well without the city added to the keyword and a way to remedy this? Thanks Nik