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Thanks Don, that is helpful.
I have suggested a content strategy that incorporates the location information that can help with the local rankings. It is a strange one to deal with, when we rank no.1 nationally for a keyword (Outdoor Mirrors) but only show up no.1 in any city (except Sydney which is the businesses location) if you add the city name to the keyword.

It would make sense if it was the other way around, i.e. rank no.1 for the term Outdoor Mirrors on its own in any city but drop in ranking if the user adds location information to the keyword like the city.

We are looking to implement some location specific content, I will update this thread once things start to settle.

Hi Guys,
I am in Australia and have a client I am working with that ranks quite well for their main keywords.
The business is based in Sydney but delivers Australia wide.

The issue is - their main keyword ranks no.1 nationally.
If I set google to any of the main cities and type
Outdoor Mirrors Perth
Outdoor Mirrors Melbourne
Outdoor Mirrors Sydney
My client comes up no.1

But if I leave the city off the end of the keyword and I'm anywhere but Sydney I do not rank well for Outdoor Mirrors. The address of the business is in Sydney hence the no.1 there, but we said in Places that we deliver australia wide. Does anybody know why we don't rank well without the city added to the keyword and a way to remedy this?

Thanks

Nik