I just started doing SEO for a new client. The case is a bit unique as they build a new website and for some reason lunched in under another domain name.

Old name is foodstepsinasia.com and new one is foodstepsinasiatravel.com

OLD one is a respected webites with 35 in MOZ page authority and with +15000 incomming link (104 root domains)

NEW one is curently on 0

The programmer has just that build the new website has set it up so that when people write or find the old domain name it redirect to the front page of the new website with the new domain name.

this caused that my friends lost a lot of their rankings was so I believ it was a very bad solution. But I also think I can get most of the old rankings back, but my question is what to do now to get as much back of the rankings as fast as possible??

A) I believe I must change the domain name back to foodstepsinasia.com on the new website ? O

B) Should I on the old website try finding the url of the pages with most page authority and recreate these urls on the new website or should i redict them to a page with related content?

Looking forward to feedback from someone who have experience with similar cases.

Thanks!

How exact should my meta titles and H1 one be compare to the keyword you wish to rank on.

Eksample. When I do a research with google AdWords the keyword tool shows me:

260 monthly searches for house for rent Hua Hin

140 monthly searches for Hua Hin house for rent

70 monthly searches for House for rent in Hua Hin

The first two includes the exact same 5 words while the last one includes the stopword "in".

That google have different search volumens for these very smilair search queries tells me that small differences matters. So how does that effect the way i shoulf write my:

a)meta titles

b)H1

I feel I get better sentences often by reordering the keywords etc.

“Top tips on how to rent house in Hua Hin” Instead of “Top tips if you want a house for rent in Hua Hin”

Do you use stop words like “in” hua hin. (only used in 25% of the searches queries)?

Also would it matter if i write a plural form of a keyword instead of a singular etc propeties and sted of property?

My goal is to write easy to read and unique content but i feel i can make exact matches if required with out compromising to much.