I don't see how the H2 tag itself would be a problem. A bit strange from the linking site's on-page optimisation though.

What concerns me is that it's in the footer - unless it's not site-wide that could be an issue. And it may not result in traffic for you due to it not being seen.

The branded anchor text is good - as that's non-spammy.

So just check

• Not a site-wide link
• That they could change it from a H2 as that's not great for their SEO. (Add value to them!)

Oh well if it's actual content - i.e. they've written something about your business on the page and it's not just a 'footer link' then I can't see any problem at all in that being the link.

I think you may find you get more traffic if the link is in the text or a 'View their website' style link after the content - as it's more obvious to users that it's a link off to somewhere. From an SEO perspective I can't see an issue with this, but in terms of traffic potential possibly a better place would be in or just after the content about your business.

Can't answer the API question I'm afraid.

However on the other bits - if you don't specify robots directive, search engines are likely to behave in the default manner - i.e. index, follow unless you're blocking them another way (i.e. robots.txt)

A good test of this would be if you've launched a page since the 17th and it's not in Google's index and you know you've been crawled.

Check in GWT for your crawl data - and don't worry about the cache because your users will always be taken to the current version of your site. It's only a concern if you're no longer being crawled.

If it's an ecommerce site, then it should just be one site-wide tweak to put index,follow back in. Re-create and re-submit your sitemap.xml to GWT then Google will go after all your new content as well - i.e. it hurries up re-crawling.

Hoping something helped you there

Hi there!

What you need to do is note down which two pages are causing the duplicate META DESCRIPTION and then log into Wordpress and go and edit those posts or pages.

At the bottom of the page editor are boxes for title and meta description, so you will need to change one or both of them and then republish the page.

Let me know if you need screenshots as I have a couple of clients who we use Yoast's SEO plugin as a part of managing the on-site SEO.

Thanks,

Martin

Maybe for now then, use the Description you can provide via the theme you're using and use Yoast for the other bits?