Site was built in-house with a custom CMS. It is PHP and pulls content via js from a plethora of locations many of which I have yet to discover. I never worked with PHP until now. The site structure is duplicitous after several marketing people prior to me had challenges with the CMS and just copied pages including titles and descriptions. I say this to answer David's questions about the platform.
I am nearly 100% confident my goal conversions are misleading due to capturing all views of the long list of videos we have on the site rather than just the one that demos our product with is my way of reporting lead generation. The screenshot below is for all goal completions with the goal location listed and #8 is the one that generated the question.
This link is to the confirmation page after a demo request form is completed. http://www.issuetrak.com/demo_confirmation
I hope this helps. The good news is that we have new site in development.
Edit: I noticed the screenshot didn't work, sorry.