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Short URLs seem to do the trick from a UX perspective. For example: /primary-care vs. /why/specialties/primary-care . This convention will be applied over 30-40 pages. Note that while "/why/specialties/primary-care" isn't terribly ugly, some of our pages would look a little overly-keywordy if we go with the subfolder approach.

This is a great question and one that we have been trying to ascertain a definitive answer to. The best answer I have seen so far is here: http://www.seomoz.org/q/best-way-to-host-video

Phil's responses and additional comments are particularly insightful.

Thanks to you both.

So, just to make sure I have this right, I would paste this link

into the section of both

http://www.mysite.com/product1.html

and ```

http://www.othersite.com/product1.html

?

I just watched the WBF on cross domain rel canonicals. I understand the concept, but not sure how I go about actually doing the rel canonical? If I have www.mysite.com and someone we just partnered with, www.othersite.com wants to create new pages and use my content, what will the rel canonical tag look like on www.othersite.com? Do I need to also put this tag on www.mysite.com?

I want to make sure each of my pages that the other site is copying is getting the "SEO credit."

Other than a few keywords, my rankings are consistently lower in MSN/Bing/Yahoo than in Google. Any ideas or suggestions as to why?

So, just to make sure I have this right, I would paste this link

into the section of both

http://www.mysite.com/product1.html

and ```

http://www.othersite.com/product1.html

?