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Short URLs seem to do the trick from a UX perspective. For example: /primary-care vs. /why/specialties/primary-care . This convention will be applied over 30-40 pages. Note that while "/why/specialties/primary-care" isn't terribly ugly, some of our pages would look a little overly-keywordy if we go with the subfolder approach.

I just watched the WBF on cross domain rel canonicals. I understand the concept, but not sure how I go about actually doing the rel canonical? If I have www.mysite.com and someone we just partnered with, www.othersite.com wants to create new pages and use my content, what will the rel canonical tag look like on www.othersite.com? Do I need to also put this tag on www.mysite.com? I want to make sure each of my pages that the other site is copying is getting the "SEO credit."

Other than a few keywords, my rankings are consistently lower in MSN/Bing/Yahoo than in Google. Any ideas or suggestions as to why?