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I have a business model that works off Impressions and not CTR.
Obviously impressions on a search engine normally lead to CTR and the landing page does the conversion. But what if I can convert a sale directly on the search engine results page without the client clicking the actual search result. Therefore the CTR is heavily reduced. Does a reduced CTR effect your rank on the search results? I know that in PPC the CTR is an important factor for relevancy, thus reducing your PPC costs. Result is you pay more per click to get position 1-3. But does it matter for organic results ? I am currently testing the model and do have pages in rank 1-3 that generate approximately 3 times the number of conversion to the CTR (unique sales). I would also like to know if there is a way to measure the numbr of Impressions a page gets with their search rank, webmaster tools does have it but it seems to be a rounded to the nearest 10,000 figure. All contributions on this welcome, Thank You.

Hi I am new to Moz, (6 days New) Moz has done the initial crawl and report on my site, it has gathered some Google analytics data from my account, it has ranked 150 Keywords from me, it has found my backlinks and reported accordingly. All seemed to be well until I realised that it has not updated my information for a few days now.
The Weekly reports are labelled 27th Nov 2013 plus I have a daily report from the 1st December 2013 and that is it. I am wondering if I am missing something, it all started so well and now has appears to have stopped.
I know that 6 days is early and wont get any real good data for a few weeks or even months,
But I was under the impression that I could get things like my daily search traffic reports for the search engines ( yes I have added 3 search engines google, bing and yahoo to my campaign) So any ideas would be useful or am I just being impatient and my data will appear in a few days 😞 Many Thanks