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Thanks for the info!

Thanks, I forgot about that one. Are the on-page factors still important such as the keyword density or has this changed too?

I've been doing SEO for quite some time now but with the recent updates I've been told that I'm doing some things wrong now. I just want to make sure that I'm not missing anything from a SEO standpoint, let me know what your thoughts are.

On-Page
Max of 3 keywords on homepage linking to internal optimized pages
Links to these pages on other pages using your keywords
XML and HTML sitemaps
Using only WWW or no-WWW version of the site, make sure this is also set in .htaccess and google webmaster tools

Each optimized internal page should have this:
content is king, write for readability
max 2 keywords per page
keyword in slug or html page name
keyword density of 3-5%
keyword 2 times in title and meta description (preferably at beginning and end)
keyword in bold, italic, and underline
keyword in h1
keyword in h2-6 if possible
keyword in image alt tags
low code to text ratio
valid HTML

Off-page
Link directories
article directories
social media links and likes/+1s
web 2.0 links
forum profile and signature links
pdf links (slideshare, google docs, pdfcast, scribd)
social bookmark links
blog comments on related sites
yahoo answers
edu and gove links
authority sites carry much better link juice
build backlinks to your backlinks

From what I understand forum profiles and web 2.0 aren't as powerful as they used to be, is all of this correct?

Thanks I was wondering about the duplicate content issue, just seen so many cases where people have done this and wasn't sure if it actually works.I will definitely look into doing custom content for each page.

We're unfortunately not physically located in either, most of our services get handled over phone, email, and screen sharing. I know this keeps us off of google local for these, we're mainly hoping to catch any local searches that may happen.

Exactly what I was looking for, thanks!

I have a site that offers services across two states and was wondering if I would see any benefit from creating pages such as:

SERVICE in CITY, TX

Would I need to change the content on the pages completely or could I simply swap out the city/state if I have roughly 3-5 combos I want target?

I am reviewing the optimization on my site and it appears that my page titles follow this method:

PAGE_NAME | KEYWORD in CITY ST - COMPANY_NAME

I am pretty well optimized for "KEYWORD in CITY ST" but am wondering if I should drop it from all page titles except for the pages that actually deal with that keyword.

What are your thoughts on optimizing?