I have a question about keywords rankings and on page keywords. I don't rank very well for the keyword "Nutcracker". But, my tag line is "Your one stop Nutcracker and Ballet Gifts source". One of my most important keywords is "Nutcrackers" (see the s ) and I hot hit really hard in my rankings with the google algorithm update. Almost a 30 position difference from one day to the next.
Am I shooting myself in the foot by having Nutcracker being in the forefront, even though my chances of ranking for that are very low as there is high competition with more actual "The Nutcracker" related content. I do have the word "nutcrackers" on my home page...but all of a sudden I feel like i'm wasting space, or I should have made the tagline "Your one stop Nutcrackers and Ballet Gifts source". It just doesn't sound as good.
I just recently dove headfirst into SEO and moz, so I consider myself a noob, but I learn quite quickly. Thank you for your help!
Esmee/Owner
www.nutcrackerballetgifts.com
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