Welcome to the Q&A Forum

Before you get into the GA stuff, focus on fixing the core site architecture.  Use htaccess rules to force your website to only render a single version of your http, https, www, non-www versions.  You can either pick a favorite, or do a google search for the website name and see which version Google prioritizes and go with that.  Of course https is always recommended over just http.

Now that your site has a preferred version that the server forces it to, modify your existing Google Analytics profile to match just that version.  This way you can keep all your GA history.

Search console is a bit weird in that it may ask you to verify both the www and non-www versions of the website, which is recommended since subdomains can be different sites.  You can then set the preferred version in Search Console.

Hope that helps!

Adam
https://odd.dog

Hi Stacy,

I feel your pain here as it feels ridiculous to create a ton of pages to target services + locations.  What is the point of creating:

Construction CPA + Location 1
Construction CPA + Location 2
Construction CPA + Location 3
Construction Accountant + Location 1
Construction Accountant + Location 2
etc.

Unfortunately we typically see that content is king here, so creating all of these page combinations will help your rankings based on today's google algorithms.  I struggle with this as it often feels a bit spammy, but it works for now.  Site architecture is important to keep it all organized.

The future is heading toward properly implemented Schema where you could indicate your Services, your Locations and then indicate which Services each location offers.

Of course the BEST thing to do is to have physical locations in each city you want to optimize for as these keywords typically display localized content.  Do your Local SEO campaigns on each location and get those reviews up!

Hope that is of some help.

Adam Broetje
Odd Dog Media

Hi Kevin,

I agree with Patrick that you're at Google's mercy.  The one correlation that we have noticed is that sites appearing in the answer box are typically in the first 5 SERP results for the question you are answering.  If your site isn't in the top 5 yet, I'd work on some internal & external link building to get it there.

Good luck! 
Adam

Hi Jay,

We implemented a similar feature using GA and Google Search Console to combine data into a single sheet.  To accomplish this we had to write custom javascripts that accessed the Search Console API and inserted the data into the proper columns.  It was successful, however we grew the dashboard so much that we are now building this as a standalone app to make it a bit less cumbersome.

If you're going to pull the data from providers other than already integrated systems (like Google Analytics), then you're looking at some custom code that you'll have to implement in the Script Editor (Tools > Script Editor).

Good luck!

Hi Liam, 
A little late to the game here, but we put together a sample of how to organize this.

https://www.odddogmedia.com/seo-blog/json-schema-for-businesses-with-multiple-locations/

Essentially you first want to establish the Organization, logo and any "same as" social media properties for your brand.  From there you can begin to list each location with its details, location specific social media, etc.

The secret with the GMB is to ensure each location has a dedicated webpage on your website and that the GMB page links to its pertinent location page on your site.  As you build citations for this location, be sure to keep the location specific URL.  This will be different with each location, thus why Local SEO is a ton of work.

Hopefully you  have already been able to figure this out, but it not feel free to reference our code sample.

Unfortunately no - client is finally moving to 2013 which is on IIS7 and have proper rewrite facility.

There doesn't appear to be any decent way to accomplish it on 2010/IIS6.

Thanks! Yeah site was set up not that long ago, but is a great example of why IT Departments should never be trusted to build websites.

I'm just trying to figure out what's even possible on the current platform.

Obviously the 302 is not a preference - it's the way the system has been set up by IT staff who don't know any better. Removing it might not be as simple as flicking a switch as it is how Sharepoint displays content by default.

"/" doesn't render - it 302 redirects to /Pages/default.aspx - sorry I don't quite get what you're asking here?

As the website was built on Sharepoint and hacked to pieces with custom code, we're still trying to figure out what's actually possible from a URL rewrite perspective. Sharepoint is not a natively SEO-friendly system. Rewrites are possible in IIS7, but more difficult in IIS6

Just started with a new SEO client. The site is built on Sharepoint Server 2007 running Windows Server 2003 R2 on IIS 6.5 (I know, fun times for me).

Being a standard crappy Windows setup, URLs and canonicalization is a huge issue: first and foremost, we get a 302 redirect from the root www.example.com to www.example.com/Pages/default.aspx

Now standard SEO best practices dictate that we rewrite and redirect these pages so they're clean URLs. However that may or may not be possible in the current environment - so is the next best thing to change those to 301s so at least link authority is passed better between pages?

Here's the tricky thing - the 302s seem to be preventing Google from indexing the /Pages/default.aspx part of the URL, but the primary URL is being indexed, with the page content accurately cached, etc.

So,

www.example.com 302 redirects to www.example.com/Pages/default.aspx but the indexed page in Google is www.example.com

www.example.com/sample-page/ 302 redirects www.example.com/sample-page/Pages/default.aspx but the indexed page in Google is www.example.com/sample-page/

I know Matt Cutts has said that in this case Google will most likely index the shorter version of the URL, so I could leave it, but I just want to make sure that link authority is being appropriately consolidated.

Perhaps a rel=canonical on each page of the source URL? i.e. the www.example.com/sample-page/ - however is rel=canonical to a 302 really acceptable?

Same goes for sitemaps? I know they always say end-state URLs only, but as the source URLs are being indexed, I don't really want Google getting all the /Pages/default.aspx crap.

Looking for thoughts/ideas/experiences in similar situations?

Yeah I've seen the SERT articles. Though I've actually discovered that it was being caused by what I was searching. When I found the page via the product name, the title displayed as "Product Name - Company Name" - but when I searched for the keywords I've optimized for, they appeared in the title as desired. Didn't know Google did that... do now!

The brand name - either 'deep freeze' or 'anti executable'. I think it might just take some time for the index to fully update. I've upped the crawl rate on the site - hopefully if gbot hits more often it will update quicker.

Thanks!

Woops - on mobile.

http://www.faronics.com/enterprise/deep-freeze

Old: Deep Freeze Enterprise

New: System Restore Software - Award Winning Protection | Faronics Deep Freeze

http://www.faronics.com/enterprise/anti-executable

Old: Anti-Executable Enterprise - Faronics

New: Application Whilelisting and Application Control | Faronics Anti-Executable

Only recrawled today - perhaps it just hasn't updated yet? Just strange that cache and snippet don't match.

Thanks!!

Also www.faronics.com/enterprise/anti-executable/

Check the google result for that page versus the actual page title - quite strange.

http://www.faronics.com/enterprise/deep-freeze/

I have updated the page title of a website - it's a top product page and very high authority (64 PA on a 63 DA). The page has been recrawlled and the cache updated - but the page tiltle in the Google snippet is still the same. Any ideas?