I have been working in the digital space for 12+ years. Over this time, I have built a wealth of knowledge that extends beyond the internet and websites. The experience I have crosses into everything people digest in the digital spectrum; from concept to post deployment optimization - and everything in between.

My passion is crafting an experience that will accomplish set goals in the digital space. I love working with the channel that you can truly understand and dictate who you are marketing to, and what actions consumers take after you reach them. It's not scary to do this, it's analytical and extremely calculative.

Knowing where users come from, what they do when they're there, why they do it, and how to make that experience better from every source possible - conversion optimization.

Campaigns and activities range from the following: conversion optimization, SEO and full channel site analytics (organic, paid, referral, direct, and social), PPC management, web development, UX design, information architecture, A/B testing, user research studies, mobile site development, mobile app development, email marketing campaigns, social media campaigns, and online media campaigns. All efforts were circumvented around conversion optimization to hit the clients KPI's and CPA's.