Questions created by OneMedical
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Individual practitioner NAP - unique "N", repeated "AP" Help!
We have a business where we have a number of doctor's offices, and at each office there are a few individual doctors. Customers often search for either the overarching brand or the specific doctors. Our hope is to optimize our listings so that we can rank in local SEO for both the brand name and doctor names. We have set up our local listings in Google My Business for all of the offices (common brand name, unique address, unique phone, unique landing page), but would like to explore adding individual doctor names in the listings too. The challenge is that each doctor within an office shares the address and phone number. They do have unique names (obviously) and landing pages, although the doctor landing pages don't have any specific contact information on them. My understanding is that we should have unique phone numbers for each listing. Unfortunately, this is a management and IT maintenance challenge. My question is - if we didn't use a unique phone number and instead used both the same address and phone number across multiple listings (office and doctors practicing there), are we violating Google's guidelines / damaging our overall rankings for all the listings? Does anyone have a sense of how bad this might be, so we can understand the risk/benefit? And secondly, would we make things worse by adding the non-unique address/phone to the individual doctor pages? Would this just reinforce inconsistent NAP, right on our site? Thanks!
Local Listings | | OneMedical0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
Risks with sharing my original content with other sites
We write our own unique content to our blog a few times a week. The content is written by professionals (doctors and such) and carries a bit of authority. We periodically get requests from other websites who want to post our content on their blog. We also find that some people will just go ahead and use our exact content (often with a link attribution), without asking permission. Is there any risk of us not getting credit for being the original source of the content if others use it in its entirety?Are there other risks? And more importantly, what should we do to make sure we're getting the SEO credit we deserve? Some ideas which have been discussed that may or may not have credence: Only let others use the exact content well after we've been crawled, so we'll be seen as the first publisher Only let people cite the introductory paragraph, with a link allowing them to read more at our site (with good anchor text) Require people to summarize our story, with a link for the full story Any thoughts would be appreciated. Thanks!
Link Building | | OneMedical0 -
Why does my site have a PageRank of 0?
My site (www.onemedical.com) has a PageRank of 0, and I can't figure out why. We did a major site update about a year ago, and moved the site from .md to .com about 9 months ago. We are crawled by Google and rank on the first page for many of our top keywords. We have a MozRank of 4.59. I figured this is something that would just take time to work out of the system, but nothing seems to change while we patiently wait. One more thing to note - when a user comes to the homepage (city selector) and selects their region they will then be cookied and directed to their relevant city site on subsequent visits. But even our city-specific pages (ie www.onemedical.com/sf) have pageranks of 0. My management team keeps asking me about this and I suspect there is something silly that we keep overlooking...but for the life of me, can't figure it out. Any help would be appreciated.
Technical SEO | | OneMedical0