Thank you, Ed, that's extremely helpful!
I see the benefit of linking to a static service page from a related blog post. A quick clarification I'm wondering about; I'll use your veneers example.
Does your main veneers page include a link to the "veneers price" blog post? Or, and with any other service, have you found more success only linking in one direction?
I'm curious if linking in both directions versus one has any noticeable impact on link equity or conversions.