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Hi there. After looking at a few SEO videos relating to image SEO it seems important to ensure images are SEO'd just as well as pages.  I however have a question. If the page is Meta titles the following: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech And this particular page contains five images which are each variants of this product, how is it best to SEO them? Would you go with the: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Front Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Back Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Side and so on... Or would this result in keyword stuffing with Google's new over-optimisation rules.  Would it be better to rename them so they are all individual? I am considering deleting the images, renaming them on the server as the SEO proof name and then re-uploading them so the Image caption = filename. Am I on the right track? If you need the page: http://www.onlineforequine.co.uk/jodhpurs-breeches/22-just-togs-ladies-latina-denim-breech.html

We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things. We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through? The website is: www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.

Hi there So I have a main navigation, It includes 5 categories Each category contains 4-6 sub categories Within these sub categories, there are 6 - 10 sub sub categories Its a rather complex navigation but allows the end user to land exactly where they want without much mooching. Now my issue is the use of keywords.  Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category? I have added an image of the nav layout so you can see how it works. I hope that makes sense? Could love some help! dHve8.jpg