Welcome to the Q&A Forum

Thanks Matt,

All sound advice, so would you use completely alternate names for each image:

For example:

Online for Equine | Horse Riding Clothing | Just Togs Latina Jodhpurs

Online for Equine | Equestrian Wear | Just Togs Latina Breeches

Online for Equine | Equestrian Jodhpurs & Breeches | Just Togs Latina Jeans

Thanks for the advice

Hi there.

After looking at a few SEO videos relating to image SEO it seems important to ensure images are SEO'd just as well as pages.  I however have a question.

If the page is Meta titles the following:

Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech

And this particular page contains five images which are each variants of this product, how is it best to SEO them?

Would you go with the:

Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Front

Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Back

Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Side

and so on...

Or would this result in keyword stuffing with Google's new over-optimisation rules.  Would it be better to rename them so they are all individual?

I am considering deleting the images, renaming them on the server as the SEO proof name and then re-uploading them so the Image caption = filename.

Am I on the right track?

If you need the page:

http://www.onlineforequine.co.uk/jodhpurs-breeches/22-just-togs-ladies-latina-denim-breech.html

Yes very new, only about 10% of the products have the content they require and this is something we are looking into at the moment.  We wanted to know whether we needed to review the entire site and from feedback I think we definately do!

When we started the site our understanding on content, CRO & SEO was non-existent, as time progresses we have discovered how important it is and we are now going to begin reviewing the site...from page one onwards!

Thanks for the feedback about the visual side though!

As we are not from a marketing/SEO/CRO background, we are really struggling on where and why things go wrong.  We are fine with META but when it comes down to duplicate page content, too many links etc, we are slightly out of our depth!

Think we may have to get someone on board to help us get things on the right course!

Looks like we are going to be here for a long time.......

:S

We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things.

We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through?

The website is:

www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.

For example:

In this case the main category is Equestrian clothing and the keywords I am using are-

equestrian wear sale, horse riding body protectors, horse riding hats, ladies jodhpurs, ladies breeches, mens breeches, horse riding clothing, horse riding apparel, kids horse riding clothes, just togs

At present I am using the following keywords in the sub category rider clothing-

rider clothing sale, ladies Jodphurs, ladies breeches, horse riding jackets, horse riding polo top, horse riding gloves, horse riding clothing, just togs, woof wear, tagg equestrian

Is this right?  Should the sub category actually continue using words from the main category?

Does that clarify it a bit more?

Hi there

So I have a main navigation,

It includes 5 categories

Each category contains 4-6 sub categories

Within these sub categories, there are 6 - 10 sub sub categories

Its a rather complex navigation but allows the end user to land exactly where they want without much mooching.

Now my issue is the use of keywords.  Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category?

I have added an image of the nav layout so you can see how it works.

I hope that makes sense?

Could love some help!

dHve8.jpg