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But if you had a choice to merge or not merge the sites as we have outlined here would you or wouldn't you?

I'm assuming your talking about content that's temporarily hidden until a users clicks on a tab or other element to reveal the content. A Google representative recently announced that this type of content is likely to get discounted as they prefer to rank sites on the content that's readily available / visible to the user. If you're depending on that "hidden" content to help you rank then it's not likely being given full credit if any at all. However if it's auxiliary content or specifications that might be considered duplicate across other sites or other pages it might not be a bad idea to keep this in place.

Here's a link to an article about this... https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html

We have a new client interested in possibly merging 2 sites into one under the brand of a new parent company. Here's a breakdown of the scenario.....

BrandA.com sells a variety of B2B widget-services via their online store.

BrandB.com sells a variety of B2B thing-a-majig products and services (some of them large in size) not sold through an online store. These are sold more consultatively via a sales team.

The new parent company, BrandA-B.com is considering combining the two sites under the new brand parent company domain.

The Widget-services and Thing-A-Majigs have very little similarity or purchase crossover; so just because you're interested in one doesn't make you a good candidate for the other.

We feel pretty confident that we can round-up all the necessary pages and inbound links to do proper transitioning to a new, separate third domain though we're not in agreement that this is the best course of action. Currently the individual brand sites are fairly well known in their industry and each ranks fairly well for a variety of important terms though there is room for improvement and each site has good links with the exception of the new site which has considerably fewer.

BrandA.com DA = 73 - 19 years old
BrandB.com DA = 55 - 18 years old
BrandA-B.com DA = 40 - 1 year old

Our SEO team members have opinions on what the potential outcome(s) of this would be but are wondering what the community here thinks. Will the combining of the sites cause a dilution of the topics of the two sites and hurt rankings? Will the combining of the domain authority help one set part of the business but hurt the other? What do you think? What would you do?

will the MOZ API display rank, social and page data So I can create my own dashboard?

We are looking to head off the 100% not provided and need to add to our reporting program. I was hoping the MOZ API would allow us to integrate the page views per url with ranking data that the campaigns provide. We are also interested in adding the social metrics for twitter and facebook to our client facing portal.

any help or ideas would be greatly appreciated.

Thanks

I'm assuming your talking about content that's temporarily hidden until a users clicks on a tab or other element to reveal the content. A Google representative recently announced that this type of content is likely to get discounted as they prefer to rank sites on the content that's readily available / visible to the user. If you're depending on that "hidden" content to help you rank then it's not likely being given full credit if any at all. However if it's auxiliary content or specifications that might be considered duplicate across other sites or other pages it might not be a bad idea to keep this in place.

Here's a link to an article about this... https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html