Welcome to the Q&A Forum

One of my client has offices in 11 different cities and we have a page on the website for each office. I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages. Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/ However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly... Is it because of inbound links metrics? How do you build links to each office page without spamming? Any advice? Thanks!!