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Since the Penguin update and with the reality of the SEO industry nowadays, I would recommend a large site.

It seems that building an online brand is crucial in terms of SEO. One site with 1000 inbound links will be more powerful than 10 sites with 100 links.

On top of that, I have seen better conversion rates on big sites with multiple sections than on small targeted (satellite) sites. They look more trustworthy and less spammy.

Hello Gary,

Personally, I would recommend you put a rel="canonical" tag on the article and maybe even put a small link back to the newspaper website if possible. Something that would say: "As seen on xyz.com".

This will help the rankings of the newspaper article as well as building trust (a newspaper published it).

I have done this on several blog articles and it went all for the best.

Good luck!

Thanks Derek!

Since it's a pretty competitive market I think I will have to build links directly to the office pages.

The problem is that directories often don't allow deep linking. I will have to work hard to find the ones that will allow it.

One of my client has offices in 11 different cities and we have a page on the website for each office.

I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages.

Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/

However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly...

Is it because of inbound links metrics?

How do you build links to each office page without spamming?

Any advice?

Thanks!!

Since the Penguin update and with the reality of the SEO industry nowadays, I would recommend a large site.

It seems that building an online brand is crucial in terms of SEO. One site with 1000 inbound links will be more powerful than 10 sites with 100 links.

On top of that, I have seen better conversion rates on big sites with multiple sections than on small targeted (satellite) sites. They look more trustworthy and less spammy.