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5/26/2010 When working with prospective clients, we often talk with them about the many long-tail or related keywords that they may show up for, in addition to the primary keyword, as we optimize their website structure, increase their content, and improve their link profile. At OrangeSoda, we refer to this as the "halo effect," but it is also referred to as the umbrella effect, keyword as...
10/2/2007 Most of us have use the SEOmoz keyword difficulty tool at one time or another. I became curious today as I was running some reports that I expected very high competition from and yet I still didn't break 91%. Intrigued, I ran a report on something that should easily break 91%. "Car" returned a 76% difficulty. Going for the gold I ran a report on the most competitive term I ...