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Not a stupid question at all, and to be honest something I really struggle with. Stopwords are somewhat important because the results are different based on the search the user enters.

For example (real), I have a page and the title is "The Writer's Stop at Disney's Hollywood Studios". My site ranks differently based on the following permutations.

The Writer's Stop at Disney's Hollywood Studios = Position 10
Writer's Stop at Disney's Hollywood Studios = Position 12
Writer's Stop Disney's Hollywood Studios = Position 14

Interestingly removing the apostrophe's didn't appear to affect the search results. Only one test, so nothing conclusive I guess.

Ultimately my titles etc contain the proper phrase because from a user perspective it makes more sense.

Hi, I've signed up for the free 30 day trial and I'm on the edge of not actually subscribing to the service.

I go through the Q & A boards which I find really interesting and hope I can add value there in the future, but the tools interest me more (and this is where the issue lies. Do they ever work?

The Keyword difficulty tool just constantly says to come back in 20 minutes and I don't think the Rank Tracker has worked for at least half my freebie 30 days. Have the tools always been this flaky or is it a blip?

Not a stupid question at all, and to be honest something I really struggle with. Stopwords are somewhat important because the results are different based on the search the user enters.

For example (real), I have a page and the title is "The Writer's Stop at Disney's Hollywood Studios". My site ranks differently based on the following permutations.

The Writer's Stop at Disney's Hollywood Studios = Position 10
Writer's Stop at Disney's Hollywood Studios = Position 12
Writer's Stop Disney's Hollywood Studios = Position 14

Interestingly removing the apostrophe's didn't appear to affect the search results. Only one test, so nothing conclusive I guess.

Ultimately my titles etc contain the proper phrase because from a user perspective it makes more sense.

Hi, I've signed up for the free 30 day trial and I'm on the edge of not actually subscribing to the service.

I go through the Q & A boards which I find really interesting and hope I can add value there in the future, but the tools interest me more (and this is where the issue lies. Do they ever work?

The Keyword difficulty tool just constantly says to come back in 20 minutes and I don't think the Rank Tracker has worked for at least half my freebie 30 days. Have the tools always been this flaky or is it a blip?