@Enertiv Hello,
It sounds like you've made significant progress with your SEO and SEM efforts, driving plenty of traffic to your website. However, the challenge lies in converting this traffic into leads, which is crucial for your business.
When it comes to optimizing your pages for conversion, one important aspect to consider is the quality of traffic you're attracting. While increasing traffic is essential, it's equally important to ensure that the visitors coming to your site are genuinely interested in your offerings and are likely to convert into leads.
Upon reviewing your pages, such as www.enertiv.com/solutions/ and its subpages like www.enertiv.com/solutions/asset-intelligence, www.enertiv.com/solutions/automatic-tenant-submetering, and www.enertiv.com/solutions/enertiv-two-meter, it's essential to focus on aligning the content with the intent of the visitors. Ensure that the messaging is clear, highlighting the benefits and value proposition of your solutions. Use compelling visuals, customer testimonials, and case studies to reinforce credibility and persuade visitors to take action.
Regarding the form page (www.enertiv.com/get-started), optimizing it for conversions involves several key elements. Firstly, streamline the form fields, keeping only the essential information required to initiate contact. Long and cumbersome forms can deter users from completing them. Additionally, consider implementing persuasive copy and clear calls-to-action (CTAs) that prompt visitors to fill out the form. Offering incentives such as free trials, demos, or exclusive content can further incentivize form completions.
In terms of driving more quality traffic to your form page, focus on targeting relevant keywords and audiences in your SEO and SEM campaigns. Utilize keyword research tools to identify high-intent keywords related to your solutions, and optimize your content and ad campaigns accordingly. Leverage targeting options offered by platforms like PropellerAds to reach audiences interested in energy management solutions, ensuring that your ads are displayed to the right people at the right time.
By optimizing your pages for conversion and driving quality traffic to your form page, you can increase the likelihood of generating leads and ultimately achieving your business goals.
Best of luck with your optimization efforts!
Warm regards,
Pasha
