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Hi All! So the company that I work for owns two very strong domains in the information security industry. There are two separate sections on each site that draws a ton of long tail SEO traffic. For our corporate site we have a vulnerability database where people search for vulnerabilities to research, and find out how to remediate. On our other website we have an exploit database where people can look up exploits in order to see how to patch an attackers attack path. We are going to move these into a super database under our corporate domain and I want to ensure that we maintain or minimize the traffic loss. The exploit database which is currently on our other domain yields about three quarters of the traffic to the domain. It is obviously OK if that traffic goes directly to this new subdomain. What are my options to keep our search traffic steady for this content? There are thousands and thousands of these vulnerabilities and exploits so it would not make sense to 301 redirect all of them. What are some other options and what would you do?

Hi All, Hoping somebody can help me out with this...I am getting a lot of slack from my boss over this. So we use Marketo for landing page creation. I create unique landing pages for PPC so that people who come in via ppc are the only people that see these landing pages. I put the google adwords conversion code on the thank you pages of these pages. So User sees PPC add > clicks add and gets sent to a registration page > fills out reg page and gets sent to thank you page that contains conversion code. When I look in adwords, I am seeing that for this specific campaign that I had 15 conversions yesterday...in marketo I am seeing 0 conversions. I do not know which one to believe. Anyone have any ideas? Pat

Hey Everyone, So the company I work for owns 2 domains. We have our main site which offers our portfolio of products and then we have a second domain, which we acquired, which focuses on one of our products (we also have this product available on our main site). So here is where things get tricky for me. This second site (the one that focuses on one of our products) has a HUGE following and a higher domain authority of 80 when our main site has an authority of 70. The higher up of the company want to merge the second popular site with our main site. There are many problems with this in my opinion since the following on this second site is very hardcore in the security space (I do not think that they will like to be sent over to a more corporate site) BUT I want to figure out the SEO value that can be gained or lost from this merge. Some questions... By 301 redirecting the pages over to our main page - I am assuming that the SEO power carries along with it so that these pages should still perform well? Will the domain authority of our main site go up with the merge since we are bringing over pages with a lot of equity? In your opinion, does it make more sense to keep the site with the higher authority since it is easier to host content that performs better? Anyone have any experience with this? SEO-wise do you think that this is a good idea or a bad idea? Thanks a lot! Pat

Hi All, So I have put together a weekly video series on security topics. I have read an SEOmoz post around how you can boost SEO by adding the transcription to the page, which makes perfectly good sense. My question is, can I include the first couple of paragraphs and then have a "read the full transcription" so when the user clicks, the rest of the content appears? Do the search engine spiders only crawl the first two paragraphs in this instance or do they crawl the whole thing even though the entire content is not on the page? I dont mind making the page longer and including the entire transcription if it is easier for SEO but if there is no difference, than I think the first option would be the best user experience. Thanks for the help Pat

OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?

Hi All, Hoping you can help me out with a couple of questions I have. I am looking to create SEO friendly landing pages optimized for long tail keywords to increase site traffic and conversions. These pages will not live on the main navigation. I am wondering what the best way to get these pages indexed is? Internal text linking, adding to the sitemap? What have you done in this situation? I know that these pages cannot be orphaned pages and they need to be linked to somewhere. Looking for some tips to do this properly and to ensure that they can become indexed. Thanks! Pat

Hi All, So I have been at my current company for 5 months now. I quickly realized that they previously bought multiple domains. The domains do make sense (they are mostly our products, etc). However they did not just redirect to our main website, instead, they were a direct copy of our main website. They had it setup so that when we made changes to our main website, www.mainwebsite.com, that the same exact change went to www.productwebsite.com. Basically we had about 7 of the SAME EXACT websites with a different root domain. So I explained to them the problem with having duplicate content on the web and how we are basically just self cannibalizing our online efforts. This problem is fixed now and I am just wondering if anybody has seen the results before? To tell you the truth we already do pretty well SEO-wise. Just wondering if this will make it even better? I am assuming that this will also take a little while to take effect? Thanks! Pat

Hey guys, So I have been on Google analytics and I looked at Traffic Sources > Search Engine Optimization > Queries & Landing Pages From Tuesday until today I am showing 0 impressions for top queries when we usually average around 9000 impressions daily, I am seeing the same for landing pages. When I go into google webmaster tools I am seeing 0 data from tues-today. It doesnt say that I have 0 impressions, it is just not showing me those dates, almost like I am unable to see data that is so close to today. The weird thing is that traffic to the sites in question is higher or normal to what it has been the whole month which makes me think that this is some sort of glitch. If we are being penalized and indeed have 0 impressions via search then our traffic would drop tremendously. When I sign out of google and search for our search terms, I am seeing our site pop up right where they should be. When I use the Page Rank tool I am also seeing us in the SERPS where we should be. Wed morning when I came into work after SEOmoz had an updated keyword rank report, I saw some great gains for a lot of our keywords. I am super confused  and hoping that I was not part of the 1% affected. There is no reason for our sites to be penalized, they have great authority, healthy traffic, and go by SEO best practices. We have great content! Has anybody ever ran into this problem? Could use some guidance!

The other day we released a press release, see it here http://www.businesswire.com/news/home/20120717006087/en/Rapid7-Metasploit-Pro-Increases-Vulnerability-Management-Efficiency. I asked them to include two links (seen in the first paragraph) with targeted anchor text (vulnerability management and penetration testing). The press release was published and when I check the open site explorer to see if I got any link juice from the press release, I am not seeing the link...ugh I noticed that they are using some sort of tracking code that seems to be redirecting the link, is this the problem? I talked to our sales rep at businesswire and he told me that they could take the code off if that is what needs to be done. Do you have any insight into this or have you ever ran into this problem?

Hi Everyone, So I am looking into a couple of sites that we can use for press release distribution. Naturally, I am looking for sites that will improve our SEO (sites that have a high domain authority). I guess I am just trying to wrap my head around the whole domain/page authority and how it effects our SEO. So for example, I am looking at prlog.org. They have an overall domain authority of 91...sweet! Is this all I should be looking at when I am looking to place a press release, which will include targeted links using appropriate anchor text? If I drill down even further to the actual section that the press release will live on, which will be the security section of the site, the page authority is a 49. Is this what I should be looking at? Do I have to drill down even further and look at the page rank for the actual URL that my press release will actually live on? I am assuming since it will be a totally new page that the page authority will be very low. Is this correct? Should I be looking at a combination of the two? The page authority of 49 is pretty low but the domain authority is very high. What does this mean for my SEO and my links? In a nutshell I need to know what I should be looking at for SEO purposes, is it domain authority, is it page authority of the section the site will live on or is it the actual page that my press release lives on. Is it a combination? What would you do in this situation? Also, could you give me a little more insight into when a low domain/page authority can actually hurt you. What the threshold where you get no link juice or are actually penalized? Do you have any insight in the domain/page domain number that is considered not worth it? Thanks all! Pat