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That's very helpful & has put my mind at res- many thanks!

I've got 15 critical crawler issues coming up, all of which are (  tel: )links to the contact phone number.

As this is a taxi firm, these links are pretty vital to customer conversion.

Should I worry about these issues from an SEO perspective? If so, is there anything I can do about it?

Many thanks to both of you for your very helpful responses. I'll get to work on improving things as suggested.

Hi Nigel

Many thanks for your response.

I think you have the sites mixed up - I was referring to https://www.lewestowntaxis.co.uk not lewestaxis.co.uk, as the site that is somehow ranking above https://lewescountycars.co.uk

We've put a fair bit of effort into delivering value here:

https://lewescountycars.co.uk/

But a search for "Lewes taxis" or "taxis Lewes" puts this site above us:

https://www.lewestowntaxis.co.uk/

As you can you see, this is a tiny site that we outperform in most ways.... what can we do to rank above it that we haven't already done?

Thanks in advance - Gerard.