I would also make sure to include generic terms for the industry or type of company that is in the case study. So if someone was searching for "saving money in the widget industry" you might show up because you included the term "widget industry". Just a thought.
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PaulEastTeak
@PaulEastTeak
Job Title: Marketing and Web Development Associate
Company: East Teak Fine Hardwoods
Favorite Thing about SEO
Creating Content
Latest posts made by PaulEastTeak
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RE: Strategy for writing meta descriptions and titles for case studies?
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RE: Content Marketing and Link Building Strategy in Industrial B2B
I know this is a bit of an old topic but I had a similar question and here have been some of the things that have worked for me.
1. Case Studies with good visuals
2. See if customers might be able to link back to you if they have blogs
3. provide beginner information that customers or people in the same industry might be interested in.
4. I find product and/or material comparisons do very well.
5. Make sure your linkedin and twitter are optimized.
6. Look at doing videos explaining concepts or products on youtube
7. Look at other technical service providers that are industry leaders and see what they are doing.
It is definitly a challenge. We are a building and manufacturing material supplier and it is hard to find customers who are web savvy and at the same time try not to attract the DIY types.
Let me know if you have anymore ideas other than what I listed above.
Thanks
Paul
Best posts made by PaulEastTeak
-
RE: Content Marketing and Link Building Strategy in Industrial B2B
I know this is a bit of an old topic but I had a similar question and here have been some of the things that have worked for me.
1. Case Studies with good visuals
2. See if customers might be able to link back to you if they have blogs
3. provide beginner information that customers or people in the same industry might be interested in.
4. I find product and/or material comparisons do very well.
5. Make sure your linkedin and twitter are optimized.
6. Look at doing videos explaining concepts or products on youtube
7. Look at other technical service providers that are industry leaders and see what they are doing.
It is definitly a challenge. We are a building and manufacturing material supplier and it is hard to find customers who are web savvy and at the same time try not to attract the DIY types.
Let me know if you have anymore ideas other than what I listed above.
Thanks
Paul
My career focus has been to work at the intersection of advertising, printing, graphic design, and marketing. Thus far, I have gained my experience through the Printing and Marketing Industry. In 2014, I was employed by East Teak Fine Hardwoods as a Marketing and Web Development Associate. I have worked with Coyne and Pinckney Stationery, PrintKEG, Hallmark Nameplate, Pratt Corporation, Erwin Penland, and Verizon Wireless previous to East Teak Fine Hardwoods.
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