This is an interesting debate. There doesn't seem to be any 100% confident answers, perhaps they dont want brands being the author of their content.
Its crazy we have to ask these questions, some clarification would be fantastic.
Best posts made by pauledwards
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RE: Rel=author and rel=publisher - what to use?posted in Social Media
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How many strong tags is too manyposted in Technical SEO
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many?
What is you have strong tags around every keywords for a sentance etc?
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RE: Why is open site explorer not showing the top links that if found previously.posted in Moz Pro
OSE doesn't seem to be updated with the linkscape update?
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Social Media valuable for organic rankings?posted in Social Media
Is there a link between ranking higher in organic search rankings and having a good social media presence.
I think there is, the more likes and followers you have the better.
The real question is how to you utilise it, do you regulary share content, put keywords in the share info for the ones you want to rank, how best can you utilise social media to help in organic search?
I suspect social noise is used towards some kind of overall quality score in the search engines.